Blog / Affiliate marketing
Deep link - what is it?
There are several different factors that determine your success in earning money online. This may be the payment model you choose, the way you advertise, and the affiliate programs you choose. This is all very important, but do not forget about other aspects that are rarely noticed and have a huge impact on your conversion. A feature like that is a deep link. What is a deep link, and why should you use it?
Affiliate links and deep linking. What is it?
What does deep linking mean? Deep link is a link to a subpage, and the name of deep linking speaks for itself. You place an affiliate link on your website, and the user, after clicking, is transferred to a specific subpage of the advertiser's website, thus avoiding the home page, search engine page, etc. This may of course have negative aspects, such as, for example, fewer ads that will be shown to the customer. In return, the publisher often has a better chance of getting a lead.
You can use the deep link on the MyLead network. You will also create your affiliate links with us.
How exactly does it work?
How exactly does an affiliate link using a deep link work? Take a look at this example: you own a shoe blog. You create an entry about a specific shoe model and want to monetize it. So you use the affiliate program of the shoe store, where for each sale on your recommendation, you will receive a profit. You place your own unique affiliate link that will take your users directly to the home page of the e-shop. However, the interested party must find the product themselves, most often using the search engine. And that process can be improved. How?
Well, your readers may be redirected to a specific product. Then they do not have to wander on the page, they do not have to search for the thing they are interested in. It is easy to buy the shoes you review, and you can easily pay for them. It looks much better, doesn't it?
This is NOT a deep link: https://www.mylead.global
This link only redirects to the home page, then the users have to deal with everything on their own.
This is a deep link: https://www.mylead.global/product/best-product-to-buy.
This link directs you to the product page, omits the main page entirely.
Why should you use the deep link tool?
The answer is simple - to achieve a much better conversion, and thus a higher profit. You care about every sale, so you should make sure that the customer can do it without any problems or unnecessary additional steps. Time is important for everyone, you do not want to waste it when looking for goods. Deep link eliminates this problem and speeds up the entire process. You can also call it skipping one of the steps - a search that doesn't happen at all.
You have to take into account that not everyone can handle the Internet and the computer. For some people, using a completely new website that they have never been to before will be very problematic. Redirecting them to the product page will make them able to quickly find themselves on the website.
How to promote using the deep link tool?
Deep links can be found, among others, in affiliate programs based on the CPS (Cost Per Sale) model. As part of this model, you receive a percentage of your referral sales. The commission charged depends on the selected affiliate program.
The companies that most often use the CPS model are online stores that want to increase the popularity of their products. They are available in various categories: from clothes and fashion, to technology and electronics, to automotive and sports.
Deep link also connects to another popular tool. All affiliate links contain cookies. The customer does not have to decide to buy immediately. They can do it later, and they do not have to purchase a specific product that you recommend to them. If they buy any other product, it is also considered your contribution and you get rewarded for it. Cookies can last up to 30 days.
You need your own traffic source to promote deep link programs. However, it can be anything - a blog, YouTube channel, or even a fanpage on Facebook.com. So finding it will not be a problem for sure. Then you share your affiliate link and wait for the effects - money.
Affiliate links and deep links in MyLead
Deep link is available on the MyLead platform. We care about your earnings, which is why we immediately made this solution available in several hundred different programs. Thanks to this, you can promote various products with deep linking at your disposal. What affiliate programs use deep linking?
Automatic configuration of the deep link tool
Customizing your affiliate programs is very simple. First, go to the "Campaigns" tab, then "List of Campaigns”. You will find it in the menu on the left of the publisher's panel or, if you do not have a MyLead account, here. Then select the "Deeplinks" filter on the left side of the window.
Thanks to this filtering, you will only see programs that use deep linking. First you need to choose the affiliate program you are interested in. You should be guided primarily by the products that are offered by a given website. After making your selections, click the Join button. If you've already added a traffic source, all you need to do is wait for your promotion request to be approved. After that, all you have to do is click Promote and join the campaign, which will automatically create your first configuration. After its creation, select the "DEEPLINK" tile.
In the pop-up form, paste the link to the product from the online store you want to popularize, and you're done.
Leave the default domain. The URL for the generated promotional link will appear in the "Promotion address" box. Copy it and start promoting!
How to create a deep link to multiple links?
If you want to use a deep link in a campaign combining several offers and avoid generating a separate link for each of them, the setup process is a bit different. To the generated affiliate link, just add "?", then "dl_url =" and the link in URL format. To receive such a link, use the URL Endocer portal. Just change the link and the deep link will redirect to the appropriate page.
Deep link to a mass campaign:
Deep link: summary
So as you can see, deep links are a feature that you should definitely use. It will allow you to generate a higher profit with the same advertising traffic and the same interest in your offer.
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If you already have an account, go to the publisher’s panel and start earning real money!
