According to the annual Global Digital Overview compilation prepared by the creators of We Are Social in January 2020, there were approximately 3.8 billion active social media users worldwide. It is worth noting that, compared to the previous year, an increase of 9.2% was recorded, which gives approximately 321 million new users. However, these are only numbers. However, if these are not enough of an argument, then move on to find out how many tangible benefits can be achieved through promotion on social media.
User- and advertiser-friendly
One of the advantages of using social media is its relative simplicity. Social networking platforms are both users and advertisers friendly. Their interface is easy to use and the tools and wizards they offer are intuitive. So the user's adventure is pleasant and does not require specialized knowledge. Currently, almost all of us have a profile on at least one of the social media platforms. That is why social media is so eagerly chosen by novice marketers. What's more, running a profile does not require hiring an additional staff responsible for creating content, especially if the area of operation is not very large or when the business is just developing.
Your audience is there
Let's get back to the previously mentioned statistics for a moment. Assuming that the total number of people living on Earth is close to 7.8 billion, it is easy to see that almost half of the population uses social media. So the chance that your audience is among them is really big. The average amount of time an average user spends on social media is 2 hours and 24 minutes. With that in mind, social media promotion seems to be obvious, right?
Social marketing allows you to increase brand recognition
Social marketing is a guarantee of highlighting your presence on the web and enhancing recognition. This is another possibility of appearing in the minds of recipients. The more times they notice your presence on the Internet, the greater the chance that you will permanently enter the minds of the broadly understood Internet community. Good social media marketing contributes to the constant growth of recipients.
Social media is another way to increase website traffic
A channel on Facebook, Pinterest, Twitter, or Instagram is a great way to attract a new audience. Social media allows you to present your offer attractively and sell it on an even larger scale. Thanks to profiles on social media, spreading content is even easier. The active use of social media is one of the ways that lead to an increase in the growth rate of development. Want to learn more about traffic sources? Go to the blog and see for yourself!
It helps in reaching a different audience
Social media offers various tools to reach your target audience. Thanks to their use, directing the offer to a wide group of recipients with strictly defined preferences becomes surprisingly easy. Thanks to social media, the advertiser has the opportunity to precisely select who should be reached with the message. Your content may only be targeted to a specific gender, age group, or community in the area. In addition, you can take into account the specific interests of the potential recipient or exclude words that may mistakenly target your content. If you want to increase your chances of success, targeting is for you.
Low cost without decreasing efficiency
The big advantage of social media is the low cost of reaching to the customer while maintaining the quality of the activities carried out. Creating an account on any of the social networks is free, and thus it is also free to run a fan page. You don't need any resources to start your adventure. An advertisement itself can be simply publishing content on your own feed or active participation in Facebook groups. In addition, social media offers various types of paid solutions. And although the use of funds is required here, they are certainly not as large as in the case of AdWords advertising, not to mention advertising in traditional media.
Being on social media increases your visibility in search results
Do you realize that search engines such as Google rely on their presence in social media to create the rankings? Your permanence on social media is a signal to the search engine that your content is valuable, reliable, and trustworthy, and more importantly, that it is worth promoting.
Your competition uses social media, too
If the current arguments have not managed to convince you to promote on social media, remember - your competition is also there. The industry doesn't really matter here. Whether you like it or not, it's very possible that your competitors already exist on social media or, moreover, are heavily involved there. Social media is easy to use and in recent years we have seen a transformation towards media companion. What does it mean? Social media is with us wherever we access the web. You don't want to be missing out, do you?
People seek recommendations in social media
Currently, almost every purchase decision is preceded by a search for information about the product/service and opinions about it. One of the main sources of information on this subject is social media. Certain mechanisms of human behaviour occurring online can be explained by the phenomena that are at the centre of crowd psychology. If you don't already know what social proof is, you are missing a lot. Without going into details, it's a situation in which the individual follows the crowd, suggesting that since the majority of the group chose this option, it is certainly the right thing to do. Believe it or not, this principle works and is doing great, even in the 21st century.
Possibility to get valuable feedback
Social media truly is a database of information about customers and their preferences. By conducting activities on one or several selected social networking sites at the same time, you can easily identify the needs and expectations of your recipients. Social media has become one of the most popular methods of customer-seller communication and is a guarantee of creating lasting relationships with recipients. What's more, it allows for a non-binding exchange of views from the consumer's point of view. It's an easy channel for communicating information. So why not use it?
As you can see, the list of reasons is quite long, and you can certainly add a few more points to it. Therefore, there is no doubt that the subject of promotion in social media is worth getting interested in and at least giving it a chance. Are you wondering what your social networks might look like?
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