Blog / Affiliate marketing

How to make money during Black Friday?

Support Bodorek

23 November 2020

129 332

In this article, you will learn:

What Black Friday and Cyber Monday are and how they differ
Why these shopping events create huge earning opportunities for affiliates
When to start preparing your marketing strategy for maximum results
How online shopping trends (especially post-COVID) impact affiliate earnings
How to promote campaigns effectively and make money during peak sales periods

Have you ever wondered how to use Black Friday to make money and not spend it? If not, this year you have a chance. A popular holiday called Black Friday falls this year on November 27. Therefore, you still have a few days to consider your strategy.

What is Black Friday?

Black Friday is the fourth Friday of November following Thanksgiving Day. For the first time, it was celebrated in the United States, and originally, it started the Christmas shopping season. Today, Black Friday is celebrated all over the world and means huge shopping opportunities and big discounts. Some people wait for this day for months. On Black Friday, stores are open much longer, and the sales are better than during the whole year.

Black Friday or Cyber Monday?

The whole idea of Black Friday and Cyber Monday is to offer great price discounts in a limited period of time, so you can say that they are inseparable. Black Friday was born in stationery stores - Cyber Monday is its digital equivalent. Currently, Black Friday takes place almost equally in both traditional and online stores. However, the types of promotions are quite different. While Black Friday offers discounts on specific groups of products (most often electronics or household appliances), Cyber Monday provides promotions on various goods.

When to start preparing?

As the old adage says, the sooner the better.

This year's preparations will certainly be slightly different from those of previous years. Although Covid-19 doesn't give up, the same goes for advertising specialists. No wonder, according to this year's Gemius report, already 73% of internet users shop online. Interestingly, this number is 11 percentage points higher than in the previous year, and the reasons for this include the development of the pandemic.

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Despite this year, we won’t be able to do traditional shopping, it doesn’t necessarily mean that our account balance will remain the same.

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In 2019, during Black Friday, Poles spent nearly 2 billion zlotys online. For comparison, the Americans left about 7.4 billion dollars (about 28 billion zlotys) in online stores. It is worth adding that these were the highest sums so far, and it is already predicted that 2020 will bring further records.

That's why, as a Publisher, you should take an interest in this topic immediately to encourage potential customers and give them a reason to buy.

Certainly, the promotions that have appeared so far didn't escape your attention. Black Friday 2020 is slightly different than before. Many stores started their actions long before the planned Friday. Due to the shifting dates and the growing interest in online shopping, we may soon see a significant improvement in the quality of website traffic. Why not take advantage of this?

Promote MyLead campaigns and make money

Black Friday and Cyber Monday are excellent opportunities to promote special campaigns available on MyLead. Take advantage of this opportunity and start making money with exclusive programs available only with us. Find out what we have prepared for you and take a look at our recommended campaigns.

BLACK FRIDAY - CONTEST

Model: CPL | Rate: 0.61 - 1.29 $ | Conversion type: Single Opt-in | Countries: ES, FR, PL, UK

CYBER MONDAY - CONTEST

Model: CPL | Rate: 0.61 - 1.35 $ | Conversion type: Single Opt-in | Countries: ES, FR, PL, UK

FAQ

1. What is the difference between Black Friday and Cyber Monday?
Black Friday started in physical stores and focuses on product-specific discounts, while Cyber Monday is mainly online and often includes a wider range of deals.

2. When should I start preparing for Black Friday?
As early as possible. Many brands launch promotions weeks before the actual day, so early preparation gives you a competitive advantage.

3. Can I really make money during Black Friday?
Yes. With increased consumer spending and high traffic, affiliates can generate significant earnings by promoting the right offers.

4. What type of offers work best during this period?
CPL (Cost Per Lead), CPS (Cost Per Sale), and contest-based campaigns perform very well due to high user engagement.

5. How has online shopping changed in recent years?
Online shopping has grown significantly, especially due to the pandemic, making Black Friday and Cyber Monday even more important for digital marketers.

6. Do I need a website to promote offers?
No. You can also use social media, email marketing, or forums to reach your audience.

7. How can I increase my conversions?
Use limited-time offers, highlight discounts, create urgency, and target the right audience with personalized campaigns.

Have any questions? Feel free to reach us through our channels.

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