#digitALLforUkraine: How Did the Digital Industry Unite to Help Ukraine?

#digitALLforUkraine is a charity initiative launched by MyLead that unites the digital marketing industry to help Ukraine. Partner brands pooled their reach to raise funds, with a goal of USD 250,000, for a verified organization supplying soldiers with medicines, bulletproof vests, helmets and night-vision devices. Donations are accepted from any country.

This article explains how the campaign worked, who joined as a partner and how the collected money reached Ukraine. You'll also find answers to the most common questions about the fundraiser.

What you'll learn from this article:

• what #digitALLforUkraine is and why MyLead started it,

• what the fundraising goal was and how the money reached Ukraine,

• which brands joined the campaign as partners,

• how to donate and how to become a campaign partner.

What is the #digitALLforUkraine initiative?

#digitALLforUkraine is a joint fundraiser started by MyLead to raise money from across the internet industry for Ukraine. It is not a promotional ranking or a "who gives more" competition. MyLead suspended its regular business activities to focus on organizing the collection and publishing an open list of participating companies.

MyLead — an affiliate marketing network connecting publishers with advertisers — used its industry position to invite other brands to cooperate. Known for earning with MyLead, the company turned its reach toward a humanitarian goal rather than self-promotion.

What was the fundraising goal and how was the money used?

The campaign set a goal of USD 250,000. All collected money is transferred to a verified organization that helps and assists soldiers. The funds buy the most needed equipment: medicines, bulletproof vests, helmets and night-vision devices. The fundraising is organized in Poland, but anyone worldwide can donate.

Which brands joined the #digitALLforUkraine campaign?

MyLead invited up to 21 partners from the digital marketing industry to co-finance the fundraiser. Brands that joined and raised funds for Ukraine include Brand24, Gamehag, OfferVault, AffLIFT and Affbank. Every partner's logo appears on the promotional graphics — no single company is promoted above the others.

The partner list spans the affiliate and digital marketing industry — analytics platforms, ad networks and affiliate communities alike, several of them well-known forums where marketers learn affiliate marketing. Every company co-financed the collection instead of competing for visibility.

To become a campaign partner and help Ukrainian citizens, contact the organizers at [email protected]. MyLead published an open list of every brand that supported the collection, shown below.

Russian military ship, you know where to go.

Key takeaways

• #digitALLforUkraine is a charity fundraiser started by MyLead to unite the digital marketing industry for Ukraine, not to promote a single brand.

• The campaign set a public goal of USD 250,000, with donations accepted from any country in the world.

• All funds go to a verified organization buying medicines, bulletproof vests, helmets and night-vision devices for soldiers.

• Up to 21 partner brands — including Brand24, Gamehag, OfferVault, AffLIFT and Affbank — co-financed the collection.

• MyLead suspended its regular business activities to focus on organizing the fundraiser.

FAQ

1. What is GoFundMe?

GoFundMe is an online fundraising platform for individuals, groups and organizations across 19 countries. Since 2010 it has raised over USD 15 billion through donations to many fundraisers.

2. What is the purpose of the #digitALLforUkraine action?

The action unites digital marketing companies to show the industry can do good at scale. The goal is to raise as much money as possible for Ukrainians who need support during the armed conflict.

3. Will MyLead be promoted as the originator of the campaign?

The MyLead logo appears on the promotional graphics alongside every other partner. As co-organizer, MyLead prioritizes donations over self-promotion.

4. How can I donate or join the campaign?

Anyone worldwide can donate through the GoFundMe page linked above. To join as a partner, contact [email protected].

Summary

#digitALLforUkraine showed how the digital marketing industry can unite behind a humanitarian cause. Led by MyLead and backed by up to 21 partner brands, the campaign aimed to raise USD 250,000 for verified aid to Ukraine, with every donation — from any country — going toward life-saving equipment for soldiers.