Affiliate marketing involves advertisers (brands) commissioning marketing activities to numerous independent partners (publishers),paid based on results. Their task is to reach as wide an audience as possible with their offers. An affiliate network, such as MyLead, mediates this process.

Advertiser wants to acquire new customers. For this purpose, they introduce an affiliate program, which is an offer of their products or services, to the affiliate network.

The network collects affiliate programs from various brands and acts as an intermediary in establishing collaborations between the brand and the publisher. It provides educational materials, tools, and handles payments. A publisher is someone who earns money online. They promote affiliate programs, meaning selected products or services of specific brands, and acquire new customers, for which they receive compensation in the form of a set monetary rate or a percentage amount.