You probably already know that MyLead has an Offerwall – a tool that opens up new monetization opportunities. This article is dedicated to the effective use of Offerwall in a mobile game or app.

We will analyze in detail how Offerwall is useful in this case, and we will also focus on the tips to follow when working with this tool. We will be helped not only by theory but also by the practical experience of one of the partners who decided to use MyLead's Offerwall in their game.

Benefits of using Offerwall in a mobile game or app

Mobile entertainment should be coupled with lasting user engagement and effective monetization methods. In this context, a tool like Offerwall can be extremely important. Let's examine the benefits of using Offerwall Rewards in mobile games and applications.

• Increased retention - Offerwall encourages players to return to the game through engaging tasks, leading to a 40% higher retention rate.
  
  
• Monetization of non-paying players - With Offerwall, you can earn from players who don't want to pay for in-game currency but are willing to spend time completing tasks.
  
  
• Increased eCPM - Offerwall can achieve a high eCPM of up to $1500, attracting dedicated players and generating high revenues for webmasters.
  
  
• Alternative to annoying ads - Unlike standard ads that may annoy players, Offerwall offers rewards for interaction, avoiding false ads and increasing player engagement.

Case Study: Offerwall as a way to additional monetization in a mobile RPG game

Now that we know the basic benefits of using Offerwall, let's see how it all works in a specific example. Below, we present a case study of one of MyLead's partners who decided to use our solution.

The partner placed our Offerwall in their mobile fantasy RPG game, which has several types of in-game currencies. Coins act as soft currency, while the more valuable hard currency is crystals, referred to here as moonstones.

It is important that the in-game currency used in Offerwall is truly valuable to the player. Additionally, obtaining such currency through exchange for another should be impossible, as it will negatively impact conversion. For example, if diamonds are the hard currency, but players can also collect coins, it is important that coins cannot be exchanged for diamonds. It is worth noting that MyLead's Offerwall allows you to give any name and abbreviation to the hard currency, as well as upload your chosen logo.

Back to our case study. It is worth noting that in addition to standard video ads that appear periodically in the game, the partner's RPG is monetized through In-App Purchase. This works quite standardly: players buy crystals for real money and spend them on weapons and equipment for their characters or on upgrading their skills.

As for MyLead's Offerwall, it was placed in the aforementioned crystal store. The offer wall can be opened by clicking on the prominent "free" button framed by crystals. Additionally, prompts to use the Offerwall appeared during gameplay, specifically at times when the player needed hard currency to progress in quests.

Of course, the location of Offerwall in the application plays an important role. The wall should be placed where the player is most likely to interact with it. The best places for Offerwall are:

• The homepage is the first thing users see when entering the game. Not all of them will browse the other sections, but everyone reaches the homepage. Therefore, placing the offer wall in a place where the largest number of recipients gather is more than a good decision.
  
  
• The in-game store is where the most loyal players voluntarily go to seek hard currency. They are potentially ready to spend money, and if they realize they can invest their time in the game instead of hard-earned funds, they may be willing to take advantage of this option. Ultimately, regardless of the choice, you win.
  
  
• Pop-up windows are a great way to remind players of the need for hard currency. For example, to go to a location on the map, the user must have a certain number of diamonds, but they don't have them. Then a window appears that not only indicates that access is not possible but also suggests obtaining the desired currency through the offer wall. Such a reminder can also appear as soon as the number of diamonds in the player's account reaches zero.

So, by clicking the "Free" button in our partner's game, the user is directly taken to the Offerwall, which is fully customized to the player's interface.

Remember that when adding an offer wall to your game, you need to take care of its appearance. It is important that the Offerwall looks organic. This may seem obvious, but successful integration of the offer wall with the application interface and its addition to the overall project will contribute to more positive user engagement.

Another advantage of our tool is the wide range of configurable appearance options, making it easier to visually integrate with any application.

Another important aspect is the offers displayed on the Offerwall. These are carefully selected based on many parameters to generate the highest revenue. Our proprietary script takes care of campaign selection, taking into account various criteria such as the end client's location, which can affect the effectiveness of promotion.

Of course, you have the option of choosing offers yourself, which allows for flexibility and customization to individual preferences, but we recommend automatic campaign selection.

The most beneficial for Offerwall are CPI offers with simple conversion and CPA offers where the target action is registration. However, it is also worth noting that some of the most effective offers come from mobile games, especially those offering rewards for reaching various levels in the game. Multilead is an excellent example where the user is rewarded for progress in the game, contributing to an increase in leads. Additionally, offers of mobile and desktop games with a clear conversion point (e.g., reaching a certain level) are also very beneficial for Offerwall. Additionally, you can safely supplement your offer wall with sweepstake offers such as SOI and DOI, where the player simply needs to provide their email address.

In our case study, the wall contains offers mainly from other games, mobile applications, and web browsers. For example, one task requires players to install and complete another game up to level 60. They will receive over 72 points for this.

Instead, for a simpler task, such as installing a web browser, the reward is less than 40 points.

Basically, the wall contains tasks of varying difficulty levels and durations. The partner deliberately added as many different affiliate programs as possible so that every user could find something for themselves.

It is also worth mentioning that users quickly get used to ads, so it is important to regularly present them with new tasks to complete. In the case of MyLead's Offerwall, offers are automatically selected, and new offers appear continuously, displayed randomly thanks to the algorithm. This gives users constant access to fresh tasks, increasing the attractiveness of the offer.

In summary, after implementing MyLead's Offerwall, within three months of its launch, the partner managed to earn $10,723 just through this tool.

Conclusion

As you can see, integrating the application with Offerwall is a great idea that allows for monetization of a significant portion of users who are not ready to pay real money. By choosing MyLead's Offerwall, you get a modern tool that stands out from the competition with extensive customization options and broader content addition capabilities.

Check out how to configure MyLead's Offerwall.

The case study presented in this article perfectly demonstrates how effective this solution can be. If you want to discover a new way to earn money with your application, don't hesitate. Do you have any questions? Contact us, and we will explain everything in detail.