Together we’re helping Ukraine. We’re connecting companies from the digital industry for a mutual purpose. Click and see how to join the campaign.
ADVERTISERS. Is someone from MyLead offering you a paid cooperation? Beware of a scam! Click and check.


Are you a novice publisher and want to learn the basic concepts used in affiliate marketing? Or maybe you are already a professional in this business and you look for equally professional solutions? If you are interested in current trends in affiliate marketing, and what is happening at MyLead, you are in the perfect place. We wish you a pleasant reading.

Affiliate glossary — essential terms in affiliate marketing

kinga.banaskiewicz 2023-04-17 1

Do you want to develop in the direction of affiliate marketing? That's great! We think that every person in your position should get to know the most important concepts related to making money online, which they will sooner or later encounter on their way. To make it easier for you, we have prepared a set of definitions, which we neatly called the publisher's "glossary". We're glad it's in your hands. Thanks to it, you will master the basics of affiliate marketing in a few moments, and if necessary, you will return to this reading when the need arises.

Remember that if you have any questions, we are at your disposal. You will find us on YouTube and Instagram, but you can also contact MyLead Support members via messages in the Panel, Discord or email.

YouTube Instagram E-mail Discord

That's all for now, let's get straight to the point.


A/B tests

A/B tests or split tests are a kind of experiment used to determine whether a given variable introduced on the website can have a positive impact on the conversion rate. In other words, A/B testing is a controlled method that compares two (or more) different versions of specific content (e.g. ads, web pages, emails) to identify the best-performing variant.

Acceptance rate

The acceptance rate determines the percentage of leads ready to be paid out compared to all leads acquired by the publisher.


In affiliate marketing, an advertiser is a brand that wants to promote its products or services while incurring relatively low costs (less than using, for example, TV advertising). For this purpose, it provides an affiliate program with its offer in the affiliate network, which can then be promoted by publishers.

Affiliate link

An affiliate link is a unique link containing both the publisher and the campaign parameters, which makes tracking users' behavior possible. Thanks to these parameters, it is possible to tell the system when a click occurred, when and whether a sale or other paid action was made. If the action was performed in accordance with the requirements of the advertiser and the campaign, then the system records the event and assigns the appropriate value of the commission to the publisher from whose link the conversion was generated.

Affiliate marketing

Affiliate marketing is a rapidly growing branch of internet marketing. It consists in the advertiser (brand) commissioning marketing activities to numerous independent partners (publishers), billed in the model for the effect, whose task is to reach the widest possible group of interested customers with their offer. This process is mediated by an affiliate network such as MyLead. The whole process looks something like this:

Affiliate marketing - what's that and how does it wor?

The advertiser (brand) wants to attract new customers and at the same time wants to move away from traditional forms of promotion, such as TV advertising. For this purpose, the advertiser submits an affiliate program, i.e. an offer of its products or services to the affiliate network. The network collects affiliate programs of various brands and acts as an intermediary in concluding cooperation between the brand and the publisher. It provides educational materials, tools and handles payments. A publisher is a person who makes money online. They promote affiliate programs, i.e. selected products or services of specific brands and acquire new customers, for which they receive remuneration in the form of a specific monetary rate or an amount expressed as a percentage.

Affiliate network

An affiliate network is a service that acts as an intermediary between the advertiser and the affiliate marketer, also known as the publisher. Network tasks include: organization and sharing of affiliate programs, issues regarding payments between parties or quality control of traffic provided by publishers.

Affiliate program 

An affiliate program (affiliate campaign/offer) is a form of cooperation between the affiliate network and the publisher. By joining the affiliate program, the publisher declares their willingness to promote products or services collected as part of a given affiliate program. In other words, it is an offer of products or services that the publisher will recommend to other Internet users.


API (Application Programming Interface) is a mechanism for communication between applications and/or devices. The API is used to download data, such as a list of offers available in MyLead along with information about them. For example, another affiliate network will use the API to send inquiries about new offers available in MyLead that it would like to make available to its publishers. The API access token can be generated in the publisher's panel.


ASO (App Store Optimization) is, in the simplest terms, improving the visibility of a given application in the search engines of application stores, such as the App Store or Google Play.


Autoredirect is based on automatic redirection of the customer visiting the website to the advertiser's website. The prohibition of auto-redirect in the program restrictions means that the publisher cannot use this method for promotion.


Ban (in affiliate networks)

A ban is a permanent blocking of a publisher's account, which was imposed as a result of non-compliance with the provisions of the regulations of the affiliate network.

Baseline (BL)

BL or baseline is the term used in gambling campaigns. It specifies the amount of spent money after which a player is considered active at the casino. Baseline is not the same as a deposit.

Black hat

Black hat marketing uses unethical (and often, but not always, illegal) methods of promotion. This is the opposite of white hat marketing. This type of marketing is most often not allowed in the promotion of affiliate programs, and its use may result in a ban or a blocking.

Blocking (in affiliate networks)

If you get blocked it means that your account has been temporarily limited. As a result of violations, the publisher can get their withdrawals blocked, access to certain tools or the chat in the user panel. The type of blocking depends on the severity of the policy violation.

Brand bidding

Brand bidding is positioning with words/slogans that are the name of a given brand or product. The cost per conversion of such an ad is usually very low. In fact, all previous marketing activities carried out by the brand led to the conversion, without which the potential customer would not search for the selected page in the search engine. Brand bidding is often included in affiliate program restrictions. Prohibiting the use of this method means that the publisher may not use the brand name and/or promoted product to aquire customers.


Cap / Lead cap

A lead cap or cap is a different number of leads that the publisher/s can generate in a specific time period in a given affiliate program.

Capper traffic

A capper traffic is a traffic involving betting on matches. It consists in collecting a target group in a channel of your choice and sending them tips with match predictions.

Captcha Locker

Captcha Locker is one of the types of Content Lockers available on MyLead. It resembles the action of popular reCaptcha bots, but instead of indicating pedestrian crossings, the recipient must complete at least one task from the list displayed on the screen.


A cashback platform is a platform that offers a refund of a certain amount or percentage for any made purchases. An example of such platforms is letyshops. If there is a cashback clause in the program restrictions, it means that the publisher is not allowed to place affiliate links on such platforms.


Cloaking, also known as masking, is an optimization technique in which the content presented to the search engine robots or advertising network differs from the content presented in the user's browser window. MyLead has its own cloaking system called HideLink.


COD (ang. Cash On Delivery) - one of the monetization models of affiliate programs. The publisher will be paid each time a customer orders a product through the call center and pays for it on delivery. The fee for the package is necessary in order to receive remuneration.


The commission is defined as the publisher's remuneration for mediation in a commercial transaction, usually set as a percentage of the transaction value.


Configuration is the affiliate link generated by you. The first configuration is generated automatically after receiving access to the affiliate program.

Content Locker

Content Locker is also referred to as an “empty offer”. It is a tool that allows you to monetize websites, files or mobile applications. Its operation can be compared to a paywall. It is based on blocking access to the content selected by the publisher, e.g. an article on a blog (the largest newspapers work in a similar way - access to articles placed on the website has to be purchased). When the customer wants to receive access to the selected content, they must perform at least one task from the list displayed on the screen. Unlike well-known press titles, the customer in this scenario does not have to place a fee. The task may be to download and install a mobile game or fill out a form on the site.

There are 4 types of lockers available on MyLead: CPA Locker (allowing you to block content on a website or blog), Captcha Locker (resembling popular reCaptcha bots), File Locker (allowing you to block access to a selected file) and Mobile Rewards (allowing you to block elements in a mobile app).

Contextual advertising

Contextual advertising is advertising embedded in a context close to the recipient. It presents content that is related to, for example, the recipient's interests, recently searched information or products that they regularly buy or were close to buying.

Contextual ads are displayed based on various factors, including location, age or gender, as well as keywords.


In marketing, a conversion is defined as the user's performance of an intended action on a website that brings measurable benefits to the website owner. It takes place when a given user, after clicking an affiliate link, performs an action desired by you (this may be consent to receive marketing information, downloading an application or making a purchase).

In order to measure the conversion, a coefficient or conversion factor is used (see CR). It is expressed as a percentage and shows the number of people who performed a certain action in relation to the total number of visitors to the site.


Co-registration consists in offering customers the opportunity to take advantage of the offer of another affiliate program. It is most often used in the case of CPL programs (especially in the Competitions category), where the customer potentially has the option of subscribing to one database several times. Co-registration is also considered a situation in which the customer independently finds an affiliate link of another program belonging to the same advertiser.


CPA (Cost Per Action) - one of the monetization models of affiliate programs. The publisher receives remuneration after the customer performs a certain action. The action can be, for example, taking a loan, making a deposit or passing a certain number of levels in a mobile game.


CPL (Cost Per Lead) - one of the monetization models of affiliate programs. The publisher is paid for acquiring a customer. In CPL campaigns, the customer's task is usually to register on the portal or fill in the contact form. In this model, dating offers, lotteries and contests are most popular.


CPS (Cost Per Sale) - one of the monetization models of affiliate programs. The publisher receives remuneration after the customer makes a purchase in the online store. This model is most often used in e-commerce programs. Typically, the rate in CPS programs is expressed as a percentage of the purchase, less often as a specific amount.


CR (Conversion Rate) is the conversion rate. It is a parameter expressed as a percentage showing the number of users who converted after clicking on the ad, i.e. took the action desired by the advertiser. This factor may apply to registering on the website, making purchases, subscribing to the newsletter or filling out contact forms.

CR is calculated using the formula:



CR - conversion factor

A - number of people who performed the action

C - number of people who clicked on the ad

If 100 people clicked on your ad and 17 of them took the action, then the CR is calculated as follows: 17/100 × 100% = 17%.


CTA (Call to Action) - its purpose is to induce the user to a specific reaction, e.g. sending a form, downloading an application, registering an account, clicking a link, etc. Most often, CTA is used in the form of imperative statements. An example of a CTA would be phrases such as: “Read more!” or “Let me know what you think in the comment!”.


CTR (Click-Through Rate) is a click-through rate. This coefficient is used to analyze the results of online campaigns. It is a percentage of the number of clicks in relation to the number of ad impressions. The formula for calculating CTR is as follows:



CTR - click-through rate

C - number of people who clicked on the ad

V - number of people who saw the ad

So if 100 users see the ad and 15 of them click the ad banner to go to the store's website, it means that the CTR is 25%.

Customer (end customer)

A customer is a person who has decided to make use of your offer, i.e. has made a purchase in the online store, completed the registration form or performed any other action required by the advertiser.


Deep link

Deep link - in practice, deep linking means that the customer is redirected to a specific subpage of the selected portal. While an ordinary affiliate link will take the customer to the home page of the online store, a deep link will direct them to the selected product in the advertised store.


The deposit is most often found in gambling and investment campaigns. In gambling campaigns, the minimum deposit is the minimum amount of money that a customer must pay after registration to start betting or playing. In investment programs, a deposit is understood as the amount that a user must pledge to start investing.  Usually it's $250.


In affiliate marketing, the word desktop is most often used to describe a PC or a laptop. A desktop-targeted affiliate program is a program that needs to be advertised to users of these devices.

DOI (Double Opt-In)

DOI (Double Opt-In) is a data collection model that is about double confirmation. This model is used in CPL campaigns aimed at customer acquisition. The customer's task in the CPL campaign may be to fill in the registration form. After entering the email address in the form, an automatically generated message with an activation link is sent to the customer. The user must confirm the will to subscribe to the database by clicking the link in the received email. DOI is the opposite of SOI (Single Opt-In).


A domain is a user-friendly, unique Internet address. It allows you to find resources on the web, such as a website or even email. A domain consists of a name (e.g. “Google”) and an extension, which is what comes after the dot (e.g. “.com”). An effective domain should be as short as possible and easy to remember or repeat. When coming up with a domain name, it is not recommended to use random numbers or characters.


A doorway page is a website that redirects to another website. A doorway transition page is positioned on popular phrases that generate a lot of traffic. This traffic is then forwarded to another site which is usually a website that the user would not want to enter on their own. Doorway is therefore one of the techniques of promoting affiliate programs, usually classified as gray/black hat techniques.



E-Commerce is a term that means electronic commerce. In affiliate marketing, e-commerce is a category of affiliate programs. Their task is to popularize various online stores. The e-commerce category, which is often an "unwritten" category, may therefore include other categories such as: Fashion, Accessories, Electronics and Household Appliances or Books. In other words, all online stores where the customer can buy something.


In affiliate marketing, EPC (Earnings Per Click) means the average revenue you earn each time someone uses your affiliate link. This is the primary and ultimate indicator of the success of an affiliate campaign. It is calculated according to the formula:



EPC - average cost per click

E - sum of earned commissions

C - number of people who clicked on the ad

If the sum of the commissions earned is $100 and the ad was clicked by 57 people, then the EPC is calculated as follows: $100 / 57 = $1.75.

Express withdrawal

An express withdrawal is a withdrawal made within 48 working hours from the moment of ordering. This withdrawal is associated with a 7% commission, which is charged regardless of other deductions resulting, for example, from the selected payment method.


File Locker

File Locker is one of the types of Content Lockers available on MyLead. It allows publishers to block access to files shared by them. In order to unlock access, the customer must complete at least one task from the list displayed on the screen.


In affiliate marketing, fraud is defined as a lead obtained in a manner inconsistent with the regulations, in particular when it is manually entered on the advertiser's landing page, the data provided on the website is false or the parameters of several leads indicate that they were generated by one person. These are just some of the examples. Generating frauds in all affiliate networks will end with getting blocked, and money for this type of leads is not paid out.



GEO is short for “geolocation”. GEO-targeting is a way of identifying the geographic location of a website visitor using a unique IP address. Thanks to this method, you can gain valuable information for marketing purposes. In other words, GEO is a specific country that the publisher wants to reach or in which the selected affiliate offer operates.

GEO-targeting in affiliate marketing

In the description of the campaign, you may encounter an indication of GEO, e.g. Countries: Australia, Canada, New Zealand, Great Britain, USA... then a program like that is addressed to customers from the indicated countries, and your task is to reach them.



HideLink - a cloaking system from MyLead

HideLink is a unique system for dealing with bots offered by the MyLead affiliate network. This tool helps publishers avoid getting blocked on social media and greatly extends the life of websites. Thanks to it, the real user goes to the page with the offer, and the bot of the social network is redirected to the publisher's landing page. To use this tool, the publisher must have a domain and hosting.


Hold is the period of time that the advertiser needs to check the quality of conversions generated by the publisher.


Hosting is a service that provides space and resources on a server. If that's too difficult, imagine that your website is hosted on your computer. When it was turned off (e.g. for the night), no one could see it. However, both you and everyone in the world know that websites run continuously, regardless of the time of day or night. What happens is that they are placed on computers that run around the clock. These computers are the server, and the service of renting space on it is hosting.


Incentive traffic

Incentive traffic is defined as users who have agreed to take any action that qualifies as a conversion in exchange for money or other compensation for taking the action.


IVR (Interactive Voice Response) is a type of interactive caller service. In affiliate marketing, IVR means programs in which, after dialing the appropriate number, the user is connected to an employee of an external call center company, with whom they have a paid conversation. The customer first listens to pre-recorded messages and then enters a unique publisher code.

IVR is a premium cost call that is paid by the customer. It is settled in the PPM (Pay Per Minute) model. This means that the caller pays for each started minute of conversation with the consultant. The longer the conversation lasts, the more the publisher earns.



JavaScript is one of the programming languages. It allows the implementation of complex elements on the website, thanks to which the website can display static information and support changing content according to the situation by displaying interactive maps and animations, 2D/3D graphics, displaying videos, handling forms and so on. In short, JavaScript makes a website dynamic and interactive.



Keywords (key phrases) are a logical sequence of characters used to position content on the Internet and/or search for specific information in search engines. In this way, not only words are defined, but also groups of words, such as "paid affiliate traffic".

Keywords should be used in the title, meta title and meta description of the text, URL address (so-called url slug), in headers and subtitles, in numbered lists, captions of photos and other multimedia, alt photos and other multimedia, as well as outbound links (leading to a page/post on a similar topic).

In order to search for keywords/phrases, there are some useful tools, including:,, and Ubbersuggest.


KPI (Key Performance Indicator) is a key performance indicator that determines the effectiveness of individual activities. This factor indicates whether the set goal has been finally achieved and allows you to track the progress or decline of results on an ongoing basis. In the case of some affiliate programs, KPIs may mean conditions that must be met by the customer, thanks to which the publisher will receive a commission.


Landing Page

Landing page is a special type of website designed to attract the attention of visitors and present the most important information. The main goal of creating landing pages is to get your audience to take action.


In affiliate marketing, a lead is defined as a person who left their data/correctly filled out the contact form on the sales page.



A mentor is a kind of teacher who shows publishers proven promotion techniques and suggests which affiliate programs they should promote by sharing their knowledge. By joining MyLead, you can seize the opportunity of the mentorship with Cezary Domjan, better known as Czaq (Discord: Czaq#4908) for free.

Mobile Rewards

Mobile Rewards is one type of Content Lockers. This type of locker allows you to monetize mobile apps. As a publisher, you provide your recipients with a list of offers, and for each task performed on it, your users receive a certain number of points. Accumulated points can then be exchanged for prizes. You decide what your users can receive from you. This can be a bonus in a smartphone game or access to premium content you have blocked in your mobile application.


A multi-account is a situation in which a customer registers several times on a portal promoted by the publisher or when the publisher sets up several accounts on MyLead, which is a prohibited practice.


MyLead is an affiliate network that was established in 2014 on the initiative of Patryk Hoffman. The goal of the platform is to enable all interested people to earn money online, regardless of age, education or origin. If you also want to earn money with MyLead, register on the platform.

Creating free account


Native ad

Native ad example

Native ad or native advertising is a type of advertising in which the brand does not play the first fiddle. This type of advertising is similar in appearance, style and reception to the default format of the platform on which it occurs. For example, a native ad on TikTok is a video ad in a vertical format.


A niche is a segment of the market whose needs are not being met. In affiliate marketing, a niche is a certain area where the publisher sees earning potential. In summer, the niche may be swimwear or cosmetics containing SPF, in autumn and winter it can be a VOD platform.


Nutra is short for nutraceuticals or dietary supplements. In affiliate marketing, this is how programs promoting products related to health and beauty, such as drugs and dietary supplements, are defined.



An affiliate offer (also: affiliate program, affiliate campaign) is an offer of a product or service available in the affiliate network. The publisher's task is to promote such an offer, and the promotion takes place via affiliate links.

Organic (traffic)

Organic traffic - what is it?

The term organic in affiliate marketing most often refers to traffic and is synonymous with the word “free”. Organic traffic is obtained without spending on advertising.

Organic traffic

Organic traffic is defined as visitors coming from a search engine such as Google Chrome, Yandex or Bing.


Paid traffic

Paid traffic is defined as visitors coming from paid ads on search engines, ad networks and social media.


A persona is a description of a potential customer from a selected target group, whom we want to encourage to take a specific action, e.g. download an application, make a purchase or use a service. Persona is important in creating a strategy for promoting affiliate programs, because it makes it easier to understand the potential recipient and more accurately match the message.


Pop-under - what is it?

Pop-under is a form of online advertising in the form of a new browser window that opens after closing the page.


Pop-up - what is it?

Pop-up is advertising in the form of pop-up windows on the page. If there is a provision about pop-ups in the affiliate program restrictions, it means that the publisher cannot use this method during the promotion.


Postback is a system that automatically and in real time sends data to selected programs about all new leads generated by the publisher by placing the script on its server. It gives the possibility to observe and, as a consequence, optimize the activities carried out by the publisher. Most often, postback is used to integrate with offer trackers.


PPI/CPI (Pay Per Install/Cost Per Install) - a settlement model in affiliate marketing in which the publisher is rewarded each time the customer downloads and installs an application or software on their device. Sometimes in this type of program, apart from the installation, there is one more goal that must be met by the customer. It can be, for example, completing a certain number of levels in the game. Then such a program is not a pure PPI, but a CPA campaign. PPI programs can be found on the list of MyLead campaigns.


A pre-lander is the page that appears before the promoted offer. While the offer is usually displayed on a dedicated landing page, pre-landers are designed to prepare visitors for this stage. One of the functions of pre-landers is to filter out people who are not interested in the offer, which allows you to increase the conversion rate.

Pre-lander with offers

Pre-lander with offers is a tool available in the MyLead panel that allows you to create a simple "pre-landing" website without having your own domain or hosting. The creative generated in the tool can also be used on an existing website or blog in the form of a widget/side panel.

On the MyLead blog you will find an article about using the pre-lander with offers and domain parking.


Programmatic, i.e. programmatic advertising is a fully automated buying and selling of online advertisements based on the use of artificial intelligence. The prohibition of Programmatic means that the publisher is prohibited from using this form of advertising.


Affiliate promotion means spreading information about affiliate offers / programs by sharing affiliate links among your recipients. The purpose of the promotion is to obtain a commission awarded for acquiring a customer.

Publisher (affiliate)

A publisher (an affiliate) is a person earning money with affiliate marketing. It is a user of an affiliate network who promotes affiliate programs in the form of products and services using special links, the so-called affiliate links. To become a publisher of MyLead, go to the website and register on the portal.

Creating free account


Push notifications - what is it?

Push notifications are advertising in the form of short notifications resembling an SMS message, which are usually sent in real time in mobile applications.



Rebrokering means brokering traffic, i.e. the so-called resale of offers to other affiliate networks. The prohibition of rebrokering means that a publisher who is a different affiliate network cannot promote the selected offer.

Referral system

The MyLead referral system consists in acquiring new users through the recommendations of the current ones. The user who recommends the platform receives 5% of the earnings of the recommended person.


A referral link looks like any other URL link. But instead of only leading to a specific landing page or home page, it also contains a unique ID code that tracks who the referrer came from as well as the referrer's traffic on the site. Thanks to reflinks, the affiliate network knows which publisher has provided customers to the advertiser and can pay them a certain amount in return.

Reflinks are also used in the referral system. Such a system also functions on MyLead. Using a special referral link, you can invite your friends to earn and additionally gain 5% of the earnings of the invited person. In the MyLead referral system, the invited person does not lose anything, and the costs are fully borne by the affiliate network.


Retargeting is the retargeting of your ad to people who have interacted with your ad but have not made a purchase. The task of retargeting is to remind the customer who has expressed initial interest in the offer about the product/brand. The retargeting clause in the program restrictions means that the publisher cannot use this method when promoting the affiliate program.


ROAS means "return on ad spend”. To calculate ROAS, divide your ad revenue by your ad costs.



ROI (Return On Investment) is an indicator that allows you to measure the effectiveness of activities. In affiliate marketing, it applies especially when publishers use paid advertisements. Thanks to it, it is known whether the obtained revenues' costs exceeded the sum of revenues itself. In short - whether the cost of advertising paid off or not.


Scheme traffic

Scheme traffic is in other words acquiring users based on false messages. The publisher suggests that he knows a way to circumvent the casino's algorithm, but in reality there is no way, and the message is intended to collect the user base.


SEO (Search Engine Optimization) is the optimization of a website for search engines. It's defined as the process of improving your website in order to increase its visibility in search results.

Settlement model

The settlement model defines the conditions that must be met for the publisher to receive remuneration. The settlement model determines what the affiliate network will pay the publisher for. MyLead offers e.g. CPS, CPL or CPA models.

Site under

The term site under means promoting sites with a false link or one that redirects to another site.


A smartlink campaign is a special affiliate program that combines multiple campaigns. It allows you to automatically redirect the end user to the appropriate campaign, taking into account, for example, the country in which they are located or the device they use. The publisher has no direct influence on the type of displayed ads in smartlinks, as well as on lead rates, the value of which provided in the description of a given program is only indicative and cannot be the basis for demanding payment in a specific amount. The advantage of smartlinks, however, is the greater earning potential, caused by the possibility of monetizing the customer from different locations or using different types of devices.

SOI (Single Opt-In)

SOI (Single Opt-In) is a data collection model. This model is used in CPL campaigns aimed at customer acquisition. The customer's task in the CPL campaign may be to fill in the registration form. Unlike DOI, Single Opt-In does not require the customer to confirm an email address. After completing the form (e.g. with a subscription to the newsletter), they receive a message about successfully joining the database.


Surveys are one of the earning options available in MyLead, which will work great especially among less experienced users or will be an additional source of income for earning publishers. These are nothing more than online question forms, for which the publisher receives remuneration. The funds obtained from the Surveys and the funds obtained through the promotion of affiliate programs add up and form the publisher's total balance visible in the user's panel.


Sweepstakes are campaigns from the Contests and lotteries category.



Target is another term for the target group. The target is all the people you want to reach with a marketing message.

Target group

The target group is the group to which the message, advertisement or product is addressed. It can be distinguished on the basis of several factors. It is defined in order to maximize profit and minimize costs incurred for advertising activities to people who might not be interested in your marketing and sales message.

How to define the target group in affiliate marketing?

To define your target audience, there are 4 things to consider:

  • Demographic criteria - age, gender, education, marital status or financial status;
  • Psychographic criteria - lifestyle, professed values, interests, way of spending free time;
  • Geographical criteria - country, region (e.g., province), place of residence (city/village) or distance from the headquarters of the company that offers the service.
  • Behavioral criteria - degree of loyalty to the brand, situations that may influence the decision to buy a given product or service, attitude towards the proposed brand.

Teaser ad

The teaser ad is advertising that is presented in at least two stages. The first stage is to interest and make the customer think, and only the next stage presents the proper, planned advertising message.


In affiliate marketing, Tier defines a certain group of countries. You have probably come across the term Tier-1, Tier-2, Tier-3, etc. Tier-1 includes the countries that are most attractive to the advertiser, and Tiers 2 and 3 are developing countries. The division is focused on the solvency of buyers from a given country and their average income. The rule is that the higher the Tier is, the higher the rate for the publisher will be. The division shown below is the most common one. However, it may vary depending on the advertiser.

Countries with the highest rates in affiliate marketing - Tier1

Countries with average rates in affiliate marketing - Tier2

Countries with the lowest rates in affiliate marketing - Tier3


Toolbar is one of the methods of promoting affiliate programs. It consists in placing affiliate links in the form of a toolbar at the top of the page for quick activation of applications or websites. Restrictions on Toolbar mean that this method cannot be used to promote a given affiliate program.


An offer tracker is one of the main affiliate analytics tools that monitors the performance of your campaigns. Trackers help publishers optimize their affiliate marketing efforts by showing them which campaigns are performing better and which are performing worse. Thanks to this, the publisher can see which promotion strategy works best and focus on it in the future.

There are many functions of modern trackers and they do not end with analytics. Trackers separate traffic based on various parameters, redirect traffic to another offer, run A/B tests, etc. You can find a list of the best offer trackers in the article about top tools for publishers.


Online advertising traffic is a generic term for website visitors. Traffic can be acquired organically or through paid activities.

Traffic source

Traffic source in affiliate marketing is the platform, place or activity through which customers find your offer. Traffic sources can be free (e.g. social media) or paid (e.g. advertising in search engines and advertising networks) sources.


A typo is a strategy for the promotion of affiliate programs consisting in incorrectly spelling the name of a brand or product in order to position them. A typo in the program restrictions means that the publisher cannot promote using this method.


Unique user (UU)

A unique user is a term for a user identified on the basis of the IP address of the computer used by them or, more commonly, on the basis of data from cookies stored in their browser. This parameter indicates the number of unique visitors to the page.

Unique visit

Unique visits are all website visits made from a single IP address, regardless of the number of page views.



Validation of the affiliate program is the verification of the data that has been reported in the affiliate network's system with those that appear in the advertiser's system. This is an essential step in the affiliate process. The validation time of different affiliate programs may differ from each other, and you will receive information about the nearest validation date of the selected campaign by contacting MyLead support.


Viral defines content marketing in the form of video, images or text. The goal of the content is to spread very quickly and reach as many recipients as possible. This term is often used in the context of publications on the TikTok portal that achieve significant results.


A visit is defined as a single visit to a page, which may include one or more page views, certain events, transactions, and other interactions.


VOD (Video On Demand) campaigns include all content related to the distribution of video on demand. Examples of affiliate programs in this category are: HBO Max or Hulu (Flix).


White hat

The term white hat most often refers to search engine positioning (SEO). SEO white Hat means all optimization activities on the website (and also outside of it), aimed at increasing the visibility of the website in search results and increasing the attractiveness of the website for users. White hat activities always follow Google-defined guidelines.


You must be logged in to post a comment.


Interesting and educative

By using MyLead, you agree to the use of cookies and to better match content to your behavior. Read about cookies. Read about the GDPR . CLOSE